Every December, digital marketers fall into the same trap: they try to sell with theĀ same strategy Ā theyāve used the other 11 months of the year. And thatās exactly why they donāt see the results they expected. Because December buyersĀ donāt behave like regular buyers . Theyāre emotional. Theyāre busy. Theyāre overwhelmed. They move fast - but only toward what feels simple and meaningful. And if your marketing doesnāt match the December mindset? Your sales will feel like a s