Every December, digital marketers fall into the same trap: they try to sell with the  same strategy  they’ve used the other 11 months of the year. And that’s exactly why they don’t see the results they expected. Because December buyers  don’t behave like regular buyers . They’re emotional. They’re busy. They’re overwhelmed. They move fast - but only toward what feels simple and meaningful. And if your marketing doesn’t match the December mindset? Your sales will feel like a s