The 5 Biggest Mistakes Digital Marketers Make in December

Cindy Van Dyck
1 day ago
3 min read

Every December, digital marketers fall into the same trap: they try to sell with the same strategy they’ve used the other 11 months of the year.

And that’s exactly why they don’t see the results they expected. Because December buyers don’t behave like regular buyers. They’re emotional. They’re busy. They’re overwhelmed.

They move fast - but only toward what feels simple and meaningful. And if your marketing doesn’t match the December mindset? Your sales will feel like a struggle instead of a flow.

Inside The Holiday Cashflow Bootcamp, we break down exactly what changes in December and how you can use it to create daily sales without spending your holidays glued to your phone.

But let’s start here, with the biggest mistakes to avoid this month.

Mistake 1: Treating December like any other month

If there is one month that requires a different strategy, it’s December. Buyers are not in “educate me” mode. They’re not looking for long explanations. They’re not analyzing all your features.

They want:

Quick solutions
Emotional reassurance
Something that makes their life easier right now

If your messaging doesn’t shift with the season, your sales won’t shift either.

Mistake 2: Adding more tasks, instead of simplifying

December is already mentally heavy for your audience. When your offers become bigger, more complex, or come with long sales pages… people freeze.

During the holidays, “simple” always wins:

Simple offers
Simple actions
Simple decisions
Simple checkout

If they need to think too hard, they won’t buy.

Mistake 3: Waiting until the last minute

Many Digital Marketers start planning mid-December… and then wonder why they’re stressed and rushing posts while wrapping gifts. December isn’t the moment to start from scratch. It’s the moment to activate what you already have - strategically.

Your audience is in buying mode the entire month. But if you wait until they’re checked out, you miss the highest-converting weeks of the year.

Mistake 4: Posting faster, instead of selling smarter

December isn’t about volume. It’s about visibility with purpose. People remember what they see repeatedly, not what they see once.

Your audience doesn’t need 20 new posts. They need consistent, clear reminders:

Why your offer matters NOW
How it helps them finish the year strong
Why it’s the easiest “yes” of their month

This is why inside the Bootcamp we focus on seasonal storytelling that gently nudges buyers - not content chaos.

Mistake 5: Logging off without systems

You deserve to enjoy the holidays. But disappearing completely can kill your momentum.

December is a month where buyers say “yes” quickly - but only if you stay visible in small, strategic ways.

That’s where your systems come in:

✔ Scheduled stories

✔ Automated posts

✔ Seasonal sales flows

✔ Buyer psychology-based content

So you can rest, travel, cook, celebrate…and still make daily sales.

Because a real digital business works even when you don’t.

The December Shift That Changes Everything

December doesn’t reward hustle. It rewards clarity, simplicity, and emotional connection.

When your message is aligned with the season, your audience stops scrolling and starts buying, fast.

That’s exactly what we’re mastering inside The Holiday Cashflow Bootcamp:the psychology, the sales strategy, the seasonal content, and the daily flow that turns December into your most profitable month.

If you’ve ever said: “I want to enjoy my holidays AND hit my goals,”then you’re exactly who this Bootcamp was created for.